With rapid advances in technology, shifts in consumer expectations of corporates and the volume of raw data about online behaviour, the disruptive ways consumers now engage and disrupt brands in global markets drives the commercial future for their owners.
Keeping up with these changes puts organisations under significant pressure to blend digital transformation, data-driven analytics with business and marketing acumen.
Why are so many companies still struggling with this digital frontier? Perhaps our view that “more technology is better” clouds the ability to develop profitable engagement and retention strategies… or is there some other underlying reason?
The Saïd Business School Custom Executive Education team is delighted to invite you to join Andrew Stephen, L'Oréal Professor of Marketing, on Wednesday 29 March, for an interactive discussion on how businesses successfully balance digital and traditional forms of marketing.
About the speaker
L’Oréal Professor of Marketing Andrew Stephen is one of the world’s leading academic experts on digital and social media marketing. He was recently ranked one of the most productive marketing professors in the world and first in the UK by the American Marketing Association. In addition, Andrew was named one of the world’s top 40 business school professors under 40 in 2015 by Poets and Quants.
The event will be followed by a drinks reception.
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